Social Impact

KRAFT’s Social Impact


The main focus of KRAFT’s vision is on refugee integration. We believe that in today’s world, with all the good and bad that is happening, bringing people together and celebrating diversity and harmony are crucial. KRAFT wants to do so by creating a space where refugees gain dignity and self-worth through creative work, where they find a support network that helps them settle in and find their way around in a completely new environment, and where locals have a chance to see,
interact and understand stories of the people
who were forced to leave their home.
In short:

  • Integration, empowerment and acceptance through a sense of purpose
  • Community building by bringing people together
  • Connecting organisations to map out the refugee organisation landscape and establish a support network for people in need
  • Training and skill building

As a social enteSocial_Impact_Bannerrprise we also care about our production process. We have partnered with Suraiya’s Weaver Shop in Hyderabad to source fairly produced textiles and ensure that we are creating positive impact along the supply chain. The workshop focuses on the revival of traditional patterns and handicraft, weavers are being paid fair wages and receive free education for their children.BlackWhite_2

Finally, we hope to inspire consumers to participate in more conscious and mindful consumption – the fashion industry has been known for years for environmental pollution, worker exploitation and wasteful practices. Our products provide an alternative to fast fashion in their quality, their timeless style and classic designs.



What is Social Entrepreneurship?

Social Business – a term that has been thrown around like the panacea for development ever since Muhammad Yunus established Grameen Bank in 1976. It is a concept that is getting in fashion. What does it actually mean?

There is no one right definition of social entrepreneurship out there, and everyone seems to have their own spin on the concept. Ashoka, a leading organisation in the social entrepreneurship space, defines it as:

“Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to move in different directions.”

Whereas we agree that social entrepreneurship is innovative and focuses on social issues, we like to think that it doesn’t have to be wide-scale change or moving societies in different directions. Even an incremental change can make a big difference and should not be disregarded. Therefore, our definition of social entrepreneurship is along the lines of, but not limited to:

Social Entrepreneurship applies business best practices to social issues in order solve that issue and build a sustainable organisation that holds profits and social impact to the same standard.

As we are learning more and more about the practice and listen to different schools of thought and discourse, we might update the above definition, but for now this is the criteria we go by. Social Entrepreneurship is about using business to make the world more equal – to make it a better place.